Data Quality Inquirer

A discussion about data, data quality and its effect on campaign effectiveness. Lets put data quality front & center.

25 Best Practices for Email Subject Lines That Work

Every marketer wants more open rates and clickthroughs, getting them is another matter. Email marketing is an entire specialty unto itself. One thing we must keep in mind that it is very hard to please people these days. Even if they happily subscribed to your newsletters or any other email subscription, one day they might report your email as spam, or just unsubscribe from your list, or simply ignore it. Reason? It didn’t tempt your reader to open the email. How did they decide not to open it? Just by looking at the subject line.  The subject line is like the ‘gatekeeper’. Your email subject line can prevent a reader from opening...

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25 Best Practices for Email Subject Lines That Work

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